Our Mission
Two Blind Brothers
Brad and Bryan Manning were both diagnosed with Stargardt disease at age seven. They lost the center of their vision but kept the edges — which means they can move through the world but can't see a face, read fine print, or tell two shirts apart on a rack. The conventional story would have been a smaller life.
Instead they turned the way they actually shop — by touch, on trust — into Two Blind Brothers: a brand that has put more than $3 million into the fight against blindness, drawn 600,000 people into the Shop Blind Challenge, and reached living rooms from Ellen to NBC.
In 2025, Two Blind Brothers became a registered 501(c)(3) nonprofit — creating the right structure to go further. Because blindness is not what holds people back. The absence of resources and belief is. There are thousands of young people with that same potential and none of the runway.
Thrive Blind is the runway.
Awareness
Bringing Blindness Into Focus
Blindness and low vision affect millions of people, yet public understanding often comes from distance rather than familiarity. When blindness is misunderstood, it becomes easier to overlook accessibility, inclusion, and opportunity.
Two Blind Brothers focuses on bringing blindness into everyday awareness—through design, storytelling, and shared experiences that make it familiar, not abstract.
Education
Designed With Intention
We believe education is most effective when it invites engagement, not just explanation. That’s why our programs are designed to help people build understanding through thoughtful interaction and reflection.
Through initiatives like the Shop Blind Challenge, we encourage people to engage without visual cues and learn about blindness as a spectrum—how accessibility works, how independence shows up, and how intentional design shapes daily life.
We extend that learning through tactile products with braille details, such as labeling colors in braille. These design choices make accessibility visible, spark curiosity, and open the door to conversation—helping blindness become part of everyday understanding.
Education becomes lasting when it’s built through awareness, engagement, and intention—not just taught.
Community
Built for the next generation of blind leaders.
Scholarships that fund real dreams. Mentors who have lived the journey. Volunteers who give their skills to the organizations that show up every day. For a decade, Two Blind Brothers has been turning curiosity into understanding. Now we're taking the next step — turning that awareness into action. Thrive Blind is our newest program and our most ambitious yet: a complete ecosystem of support for the blind and low vision community, built by two people who have lived it from the beginning.
Our partnerships in action
L'AMY America Eyewear
Through our eyewear partnership, our mission is shared across approximately 2,000+ optometrist clinics nationwide.
PUMA
Our collaboration with PUMA put accessibility at the center of elite sport. Working together on the French Blind Football Team’s kit, we introduced tactile, braille-inspired design elements that celebrate instinct, skill, and independence.
Dogs Inc Shop Blind Challenge
Our collaboration with Dogs Inc combines education and impact through a dedicated Shop Blind Challenge experience. Together, we invite participants to learn about guide dog training, etiquette, and the powerful role these dogs play in supporting independence, while directly helping fund Dogs Inc’s mission.
Shopify Shop Blind Event
In collaboration with Shopify, Two Blind Brothers hosted a live Shop Blind Event that challenged participants to shop without visual cues. The immersive experience helped attendees better understand accessibility barriers while learning directly about blindness, inclusion, and the impact of thoughtful design.